Digital Asset Management

Visual ID are experts in the field of Digital Asset Management, often referred to as DAM.

This short statement may raise the question: what does that mean? Our first task in introducing our company is then, to identify what exactly Digital Asset Management is — starting by breaking up the term into its three components:

Digital – We deal with files that can be stored on a computer hard drive or removable disk.
Asset – Being an asset, any one of these files has a real value to you and your company.
Management – Various different people need access to it at different times and from different locations.

Examples of Digital Assets are photographs, artwork, illustrations, logos, audio and video files, all forms of company documentation, manuals, point-of-sale materials and critical documents.

In its simplest form, a DAM system will provide us with a digital library of files and folders that is accessible by multiple users — think of the "shared drive" that we see in almost every office network. A proper DAM system such as Visual ID does much more than that.

It controls who can see what - providing access to single assets or entire folders based on individual or group settings.
It controls if and how users can manipulate the assets they have access to, for example view a thumbail only, download the high res version, change the details, or move the file in and out of an archive, etc.
It uses metadata to accurately describe each asset to make it easier to find them - filetype, owner and creation date are basic metadata types, but these can be extended to include anything from brand name and product pricing to barcode and keywords.
It allows the assets to be entered into a workflow, where various users can attach comments to them, track their development and sign off in an approval mechanism.
Assets on the Visual ID system can be modified and combined to create new assets, providing a comprehensive production workflow. For example, PDF templates can be created for users to personalise with images from the system's library.

All this and more has been available to users of the Visual ID DAM system since 2008. Contact us today for more information or to organise a demonstration!

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