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A deep dive into everything promotion, marketing and retail. Learn more about legislation. Get confident with your customer experience. And see tips on our toolkit, all here on our blog.

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Off-Licence Retail Marketing: Challenges & Strategies
Marketing

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October 3, 2025

Off-Licence Retail Marketing: Challenges & Strategies

Whether it be legal regulations, consumer trends or competition, let’s look at the challenges off-licenses face and what they can do to succeed.

David McDonnell

David McDonnell

The Importance of Convenience Stores in Ireland
Marketing

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July 30, 2025

The Importance of Convenience Stores in Ireland

In the fast-paced rhythm of modern Irish life, convenience stores have become more than just places to grab a coffee or a carton of milk.

5 Common Mistakes in Grocery POS Displays - and How to Avoid Them
Marketing

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June 24, 2025

5 Common Mistakes in Grocery POS Displays - and How to Avoid Them

At Visual ID, we’ve seen what works across hundreds of in-store campaigns. Here are 5 common POS display mistakes we see in grocery retail - and how smart brands avoid them.

The Power of In-Store Radio
Marketing

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April 30, 2025

The Power of In-Store Radio

Branded in-store radio can be an incredibly powerful tool.

A History of Retail in Ireland
Marketing

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March 25, 2025

A History of Retail in Ireland

 Over time, Ireland's retail landscape has been shaped by economic changes, technological advancements, and shifts in consumer behaviour. Let’s take a look.

The Power of Social Media for Retail Stores
Marketing

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February 25, 2025

The Power of Social Media for Retail Stores

Here’s how social media is transforming retail in Ireland and why your business should embrace it.

Why is brand consistency so important in retail?
Marketing

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January 31, 2025

Why is brand consistency so important in retail?

Brand consistency is a critical factor in building a strong, recognisable, and trusted brand.