Blog

A deep dive into everything promotion, marketing and retail. Learn more about legislation. Get confident with your customer experience. And see tips on our toolkit, all here on our blog.

Latest news

Visual ID is now Guaranteed Irish
News

   •  

June 23, 2026

Visual ID is now Guaranteed Irish

We're delighted to announce that Visual ID has been awarded the Guaranteed Irish mark.

Adam Castleton

Adam Castleton

Digital Signage for Pharmacies: Striking the Balance Between Promotions and Healthcare Messaging
Legislation

   •  

June 2, 2026

Digital Signage for Pharmacies: Striking the Balance Between Promotions and Healthcare Messaging

A guide to digital signage for Irish pharmacies - covering waiting area content, retail promotions, compliance considerations, and managing multiple screens.

The Evolution of In-Store Engagement
Marketing

   •  

April 24, 2026

The Evolution of In-Store Engagement

Where once static posters and shelf wobblers dominated, today’s in-store environment is dynamic, responsive, and increasingly digital. Let's look at the evolution of in-store engagement.

Digital menus for hospitality businesses
Marketing

   •  

February 24, 2026

Digital menus for hospitality businesses

Engaging, clear, and easy to update - why digital menus are impactful for some hospitality brands.

Top Cafe Digital Signage Tips
Marketing

   •  

January 27, 2026

Top Cafe Digital Signage Tips

Here are the top tips to get the most out of your cafe’s digital signage.

Digital Signage vs. Traditional Signage
Marketing

   •  

November 28, 2025

Digital Signage vs. Traditional Signage

Should a business stick with classic printed signage or move into digital signage?

Off-Licence Retail Marketing: Challenges & Strategies
Marketing

   •  

October 3, 2025

Off-Licence Retail Marketing: Challenges & Strategies

Whether it be legal regulations, consumer trends or competition, let’s look at the challenges off-licenses face and what they can do to succeed.