Printed POS for Retail

An intuitive web-to-print system for multisite retailers. Always brand consistent. Always legally compliant.

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Easy, effective print

Managing print materials for a retail or hospitality business can be complex and messy, especially when working with thousands of SKUs. It’s crucial that all in-store POS is on-brand, conveying the right message, and kept up to date. But when retailers aren’t given the tools they need it can result in DIY designs that don’t do your brand justice. What’s more, with certain legal requirements for your in-store marketing (like “before” pricing, allergens and costs per unit), head office teams need a way to monitor compliance.

With the Visual ID toolkit, we’ve made it easy for you to achieve and manage impactful POS displays for multiple locations. A single portal for design, approval, and printing. Using approved templates and assets provided by head office, retailers can create on-brand POS designs tailored to their location in minutes. No forking out for designers for every new campaign. And if you’re wondering about various sizes and formats, that’s simple too. We can link your product data into templates of different dimensions, so users can create various print designs (and social media posts) from the same data source simultaneously.

Printed sign in supermarket showing special offer

Brands that trust us

Key features

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Simple "Click to Create" tool

Once brand templates are uploaded, users just hit a button to create their design.

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Upload brand kits

Upload your logos, fonts and colours knowing that any design tweaks will be on-brand.

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Lock down elements of designs

Marketing teams determine which elements a user can edit, and which stay the same.

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Built-in DAM & stock image library

Give your teams easy access to brand assets, and approved stock imagery to use.

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Import your product catalogues

Import product information and imagery straight from your brand’s own catalogue.

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Multiple designs simultaneously

Easily create various designs from the same data source simultaneously.

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Print-ready format

Designs will be automatically formatted ready to print, giving you the highest quality.

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Built-in approval process

Our system contains an approval tool before launching for that final heads up.


Streamlined order & print

With Visual ID, your store teams can design and order their POS materials as and when they need them. Designs can be printed in-store, or sent straight from our platform to your print company or one of our reputable printing partners. With multiple vendors to choose from, we make sure you get the best price and service for all kinds of POS materials. And if you have a preferred print provider, we can work with them too. It’s all designed to make the process of getting high quality print assets quicker and more seamless, saving your business precious time and money.

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POS types we support

  • Posters
  • Shelf talkers
  • Shelf labelling
  • POS stands
  • Window stickers
  • Wobblers
  • Display units and containers
  • Cardboard cutouts
  • Digital point of sale
  • Visual merchandising displays
  • Dumper bins
  • Stack cards
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new files added to our system per month


unique designs created with our toolkit per month


individual downloads of materials per month


pieces of data driven content creation per month

Create the perfect balance with digital signage

Print’s not all we do at Visual ID. We can help your marketing go further with dynamic digital signage. By connecting your screens to the platform, you can diversify your in-store marketing in a modern, seamless way. Catch attention at every angle of your store, fully utilising the space. Once print designs are created, they can be reformatted to digital signage quickly and easily, and vice versa. Never has it been easier to achieve consistent branded marketing across multiple channels.

See more about Digital Signage
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Relentless Support™

We take customer support seriously. Our unrivalled, industry-leading SLA's are our commitment to giving you proactive, around-the-clock monitoring and resolution to all of your needs from our support team, who are relentless in name and relentless in nature. We promise you 99.999% system uptime, an average response to queries in under 30 minutes, and an average resolution in a maximum of 3 hours. So whether you need help using our toolkit, want advice on a design or simply want to request a new feature, we’re all ears. It’s an important piece of the puzzle to make sure our customers get the best service in the industry.

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Seen enough?

Get in touch to speak to our experts and start saving your team buckets of time on their printed POS.