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Joining the Startle group

Written by

David McDonnell

Published

June 17, 2024

Category

News

Visual ID is now part of something bigger and better!

Since launching in 2008, the Visual ID team have worked hard to help brands tackle widespread issues in the management of assets and brand control. We are proud of the products we offer and the clients we work with, but we are always looking for ways we can continue to grow and help more. 

For a while, we have been investigating mergers with complimentary service operators. This is obviously a very important decision to make with a lot of thought behind it for both us and our customers. 

So, we are thrilled to announce that we have recently joined the Startle group. 

About Startle

Startle, operating from their London and New York offices, works with retail and hospitality brands that understand the importance of creating a great customer experience through perfectly curated playlists and effective branded in-store radio. Providing services such as background music, digital signage and atmosphere monitoring, they use music, data and behavioural science to create atmospheres uniquely designed around the business and brand objectives.

Find out more about Startle here

What to expect

This opportunity will bring together the existing Visual ID and Startle teams and our complementary strengths. Tripling our head count, Startle will bring their music expertise to Visual ID’s in-store radio offering, creating a synergy that will expand the existing product offerings.

With both brands being focused on the power of tech and the importance of great customer experiences, the partnership will provide a full-service offering and unparalleled value to our clients. The partnership means we can now fulfil any service and technical delivery for all media outputs for our clients.

Going further with Visual ID diagram

"Everyone at Visual ID is so excited to be merging with the Startle group. We’ve worked incredibly hard to establish ourselves in Ireland with some amazing brands, and we’re ready to increase our reach and product scope. Joining Startle felt like such a natural fit - their passion for creating top customer experiences stood out and aligned well with us. We’re really looking forward to offering even better services and support to our existing customers, as well as welcoming new ones.”

Dave McDonnell, our Managing Director

Follow Startle on LinkedIn to keep up to date. 

We’re so excited to see where this partnership can take both Startle and Visual ID. We’re grateful to be joining the Startle team and we are filled with a sense of optimism and excitement for the opportunities that lie ahead.

Methodolgy

We’re so excited to see where this partnership can take both Startle and Visual ID. We’re grateful to be joining the Startle team and we are filled with a sense of optimism and excitement for the opportunities that lie ahead.

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David McDonnell

With a career spanning 40 years in FMCG, marketing, trading and field sales management, Visual ID is in safe hands with Dave as Managing Director. He’s responsible for the commercial, financial, sales and marketing and personnel functions of the company. In his down time he loves to spend time with his friends and family, gardening, walking and has a huge interest in modern and classic cars.

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