Top Cafe Digital Signage Tips

That’s where digital signage comes in. From showcasing menu items to streamlining orders and promoting add-ons, digital displays are fast becoming a must-have for cafés that want to engage customers and grow revenue.

Here are the top tips to get the most out of your cafe’s digital signage.

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Clear, readable menus

Your digital menu board should be easy to scan from a distance.
- Use large fonts, high contrast colours, and avoid clutter.
- Group items logically (e.g., by drink type or size).
- Highlight specials and bestsellers with bold visuals.

Keep your font choices consistent for a clean, professional look.

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Use high-quality food & drink imagery

Visual appetite leads to sales. Rich photos of your best latte art, freshly baked pastries, or breakfast bowls will draw eyes and increase impulse buys.

Use images with natural lighting and minimal background noise - this makes them stand out on screen.

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Rotate content based on time of day

Digital signage gives you flexibility that paper can’t match.

Morning: Feature breakfast combos and specialty coffees
Afternoon: Showcase snacks and teatime treats
Evening: If you serve evening drinks or events, spotlight them here

Automating content rotation saves time and keeps your messaging relevant.

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Keep prices up to date

Nothing frustrates a customer faster than incorrect pricing.
With digital signage, updating prices takes seconds. This is so easy to do in the Visual ID marketing toolkit.

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Promote specials & limited-time offers

Got a seasonal drink or pastry this week? Digital signage is the perfect place to shout about it.

Try animated graphics or subtle transitions to draw attention without overwhelming.

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Leverage upsell opportunities

Use your screens to boost average spend, like “Add a pastry for £1.50 with any latte” or “Make it a large for just £0.80 more!”.

Well-timed upsells are subtle but powerful.

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Use animations sparingly & smartly

Movement attracts attention - but too much can distract.

• Simple transitions
• Highlight key messages only
• Avoid rapid flashing or overly busy sequences

Your screens should enhance the experience, not overwhelm it.

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Make it accessible

Digital signage should be readable by everyone, including people with visual impairments.

• Use strong contrast
• Avoid tiny text
• If using sound, keep volume moderate with captions available

Creating inclusive content enhances the brand and respects all customers.

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Use it for insights

Track what content performs best. Some things you can monitor:

• Time of day interactions
• Sales lift after promotions
• Most viewed content screens

Use these insights to refine your digital signage strategy over time.

Digital signage isn’t just a fancy screen - it’s a dynamic tool that connects your café with your customers in real time. When used thoughtfully, it can improve customer experience, promote your best offerings, and drive revenue.

At Visual ID, we help cafés and grocery retail brands turn screens into revenue generators that feel natural and engaging.

Ready to transform your café signage? Let’s make your content as delightful as your coffee.