MACE x Visual ID

A toolkit that goes the extra smile.

About MACE

MACE is Ireland’s longest established convenience shopping brand, servicing local communities for over 60 years. The MACE network of nationwide stores, owned by BWG group, includes local community as well as forecourt shopping, with approximately 160 stores located all around the country.

The challenges

Running a large network of franchise and company owned stores like BWG’s with multiple branded groups, such as MACE, has its challenges in maintaining control and brand compliance, as well as consistency being a top priority.

MACE were originally looking for support with their print production, but as our relationship has developed, we have helped them with digital innovations as well.

MaceXVisual ID
Mobile showing a Mace Facebook advert

The solution

Our relationship with MACE began with Visual ID being BWG’s digital asset management solution provider, giving them a vehicle to store and distribute valuable marketing assets of all formats around their network.

Although printed POS was MACE’s original focus, their focus on digital has naturally grown with time. This includes social media promotion at a local level, as well as digital media like in-store digital signage.

We have continued to develop our marketing toolkit to deliver innovative content production tools for social media and digital screen content, as well as the added benefit of publishing and screen management systems in the same platform.

For BWG, it was a priority that content connects with consumers and provokes a reaction. So, retailers can use our digital production applications to produce animated and dynamic content, easily. It is also important for their content to be compliant at both a branding and legal level - this is guaranteed due to the data linking in place to both head office and local data sources, as well as the auto input of imagery and graphics depending on the template design choice. 

Our toolkit has given MACE’s retailers control and creativity, whilst maintaining head office brand and legal compliance at BWG.

For BWG, it was a priority that content connects with consumers and provokes a reaction.


MACE has had a long-term relationship with Visual ID since BWG was established in 2007. 

This relationship has been so long lasting as we’ve continued to innovate. Our easy-to-use interface for retailers provides an efficient solution for retailers like BWG to manage their production outputs across their store networks. 

We are proud to be MACE’s preferred in store digital screen system provider, and there’s a lot to look forward to. This includes exciting opportunities to continue improving store atmospheres with in-store radio and AI generated audio messaging. We can’t wait.

TV showing Mace latest offers

More to explore


Seen enough?

Get in touch to speak to our experts and start saving your team buckets of time on their in-store marketing.