SuperValu x Visual ID

Real digital solutions.

About SuperValu

SuperValu is part of the Musgrave Group, Ireland's largest grocery and food distributor. With 223 stores throughout Ireland, SuperValu has served the people of Ireland for over 30 years and has become a well established landmark across Irish communities.

This reputation has been earned through our fresh food quality, strong value offering, consistent support of local producers and the expertise and customer service across our stores.

The challenges

Running a large network of franchise and company owned stores like Musgrave’s with multiple branded groups, like SuperValu, has its challenges in maintaining control and brand compliance, as well as consistency being a top priority.

Musgrave were looking for control of their promotional content design at store level for print, social media and digital content, allowing SuperValu retailers to be creative, in line with set guidelines.

SuperValuXVisual ID
SuperValu special offers brochure

The solution

SuperValu has a main dashboard specifically branded for them. Retailers can log in and create print and digital materials in a controlled environment. This content is all linked to current and live data relevant to the local environment.

They can easily create strategically compliant and visually impactful consumer messaging that will output associated imagery, with graphics that are legislatively compliant.

Alongside their use of Visual ID’s marketing toolkit, Musgrave brands like SuperValu also make use of our Relentless Support™ team, there to help with any issues that arise, quickly and proactively. 

They can easily create strategically compliant and visually impactful consumer messaging...


Our work with SuperValu started 15 years ago focused on printed content, but now the system delivers production and publishing solutions for all other mediums such as social media content and digital screen content.

Coupled with the support arm of Visual ID, the system also delivers efficiencies and cost savings both at Musgrave’s head office and in SuperValu stores.

We’re so excited to see how our relationship with SuperValu can grow, and how we can continue to help them serve the communities they operate in. This includes exciting opportunities to continue improving store atmospheres with in-store radio and AI generated audio messaging. Watch this space!

Mobile showing a SuperValu Facebook ad

More to explore


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