BWG Foods x Visual ID

Forward thinking solutions for the forefront of Irish retail.

About BWG Foods

BWG Foods UC is one of Ireland’s leading food retail and wholesale companies. BWG Foods works in partnership with more than 1,000 independent retailers across brands such as SPAR, MACE and Londis, serving in excess of one million shoppers every single day.

The challenges

Running a large network of franchise and company owned stores like BWG’s with multiple branded groups has its challenges in maintaining control and brand compliance, as well as consistency being a top priority.

BWG were originally looking for support with their print production, but with the growth of digital technologies, their needs have developed.


Brands in the BWG Foods family

Value Centre
Mobile showing a Mace Facebook advert

The solution

Our relationship with BWG began with Visual ID being their digital asset management solution provider, giving them a vehicle to store and distribute valuable marketing assets of all formats around their network.

Up until a few years ago, this production was focused on printed POS. However their focus on digital has grown, including social media promotion at a local level, as well as investment in digital media like in-store signage.

We have continued to develop our marketing toolkit to deliver innovative content production tools for social media and digital screen content, as well as the added benefit of publishing and screen management systems in the same platform.

For BWG, it was a priority that content connects with consumers and provokes a reaction. So, retailers can use our digital production applications to produce animated and dynamic content, easily. It is also important for their content to be compliant at both a branding and legal level - this is guaranteed due to the data linking in place to both head office and local data sources, as well as the auto input of imagery and graphics depending on the template design choice.

Our toolkit has given BWG’s retailers control and creativity, whilst maintaining head office brand and legal compliance.

Our toolkit has given BWG’s retailers control and creativity, whilst maintaining head office brand and legal compliance.


BWG has had a long-term relationship with Visual ID since the company was established in 2007. 

This relationship has been so long lasting as we’ve continued to innovate. Our easy-to-use interface for retailers provides an efficient solution for retailers like BWG to manage their production outputs across their store networks. 

We are proud to be BWG’s preferred in store digital screen system provider, and there’s a lot to look forward to. This includes exciting opportunities to continue improving store atmospheres with in-store radio and AI generated audio messaging. Watch this space!

TV showing SPAR special offer

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Seen enough?

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